Bitcoin sets foot in the social networks

The developer of games for social networks Zynga announced that a trial begins with accepting payments via Bitcoin system - BitPay. The move opens the possibility of a rise in quarterly earnings by about $ 200 million, says CoinDesk. "Sample Bitcoin payments are only available to users who play FarmVille 2, CastleVille, ChefVille, CoasterVille, Hidden Chronicles, Hidden Shadows and CityVille", the company explained in a statement on its official website.

From Zynga noted that they always work to improve conditions for the customers feedback . If the test version of BitPay succeed , the company will expand its project payment by digital currency.Zynga is among the new generation of companies focused on social games. Its applications have enjoyed wide popularity in social networks , including on Facebook, stimulating users to compete with each other and cooperate with their friends. Founded in 2008 , Zynga went public in December 2011 the previous 12 months were difficult for the company . In July it became clear that the developer of the game has lost almost half of its user base within one year." Paying with Bitcoin will bring many benefits to Zynga. Thus the company provides the user with another method of payment . She gives him what he wants , so to speak ," said Jeffrey Greene, a senior analyst at PYMNTS - a platform specializing in the field of payments ." The challenge will be the volatility of Bitcoin and what is worth buying at the time against the dollar . Proportion of payments under the new method may not be very high , but most likely will be of interest for gamers to try something new , "added the expert.The cryptocurrency continued its rise after collapsing to below $ 600 in mid-December. 

Info: http://www.coindesk.com/games-giant-zynga-playing-bitcoin/

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